Shopify vs. Etsy
With simple customization features and next-level selling tools, Shopify is the only end-to-end commerce platform to build, grow, and run your business.
Join top brands powered by Shopify
Customize your brand
Take full control of your brand
Pick from over 70 no-code themes or create your own. Claim your own domain and customize your checkout, product pages, and more with simple, easy-to-use tools.
I thought, ‘There needs to be a better way of doing this.’ So I looked and found Shopify. And the great thing about Shopify is that it was very easy to take a webshop to market in a matter of hours—not weeks.
Sell everywhere
Sell more with the best-converting checkout
Shopify’s checkout lifts conversion by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.
Scale without compromise
Keep more money in your pocket
Get a higher return on investment while scaling—without compromising your bottom line.
Find a Shopify plan that’s best for you
Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.
Get more features
Technology that grows with you
Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping hundreds of annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.
Shopify Editions
All the latest updates, all in one place
We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.
Transfer your data
Migrate your way
There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.
FOR SMALLER BUSINESSES
Migrate manually
For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.
- Note that some data like orders and blog posts can’t be moved this way.
- Copy text from your current store’s pages and paste it in your new Shopify store where you need.
FOR FAST SETUP
Move with a migration app
Migrate your store quickly. Use a third-party migration app from the Shopify App Store.
- Transfer essential store data, including products, orders, customers, reviews, and more.
- Keep your store's SEO and overall integrity intact throughout migration.
FOR LARGE BUSINESSES
Hire a Shopify Partner
Work with a Shopify Partner to manage and complete your migration.
- Collaborate with a Shopify Partner that specializes in migration for your industry and size.
- Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.
CUSTOMER SUPPORT
24/7 Support
Get help at any point in the process, from importing data to building your store from our award-winning customer support team.
Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.
Explore resources
Learn why brands are switching
Discover helpful resources on the differences that separate Shopify vs. Etsy.
ARTICLE
Etsy and Shopify: How To Use Both To Grow Your Business
Delve into the differences between Etsy and Shopify with real examples of sellers who found success on both platforms.
ARTICLE
Is Selling on Etsy Worth It? Online Store vs. Etsy
See stories from four business owners on how they took more ownership over the ways they reach their customers.
FOUNDER STORIES
Wholesale to Scale: How A Former Interior Designer is Keeping Up With Unexpected Demand
With direct sales on a breakaway trajectory, find out how Artemis Design Co. went from Etsy to Shopify—implementing new systems to help them keep doubling sales every year.
FOUNDER STORIES
The Unexpected Success That Led This Etsy Seller to Start Her Own Store
Learn how entrepreneur Tamara Mayne got her start on Etsy and the sequence of events that led her to open her own store on Shopify to take control of her brand.
ARTICLE
Moving From Etsy to Shopify: An Ecommerce Migration Story
The Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify.
HELP CENTER
Migrate from Etsy
This guide outlines how to migrate your store to Shopify from Etsy.
Frequently asked questions
Shopify vs. Etsy
Ready to grow? Switch to Shopify.
Try Shopify for free, and enjoy your first month for €1 on select plans. Explore all the tools and services you need to start, run, and grow your business.