How Shopify teed up The Indoor Golf Shop to become one of the fastest growing companies in the US

Rene Delgado knew there had to be a better way. His experience trying to purchase a high-quality indoor golf simulator was disjointed and frustrating at best, with no company offering a simple solution. So, in 2017, he set about founding one himself, and The Indoor Golf Shop was born.

Since then, the company has repeatedly been listed in the top 10% of the prestigious Inc. 5000, which ranks the fastest growing companies in the US. Driven by a passion for all things golf, The Indoor Golf Shop has revolutionized the golf simulator industry by simplifying the purchase process through exceptional customer service and high-quality products. 

To achieve this impressive growth, The Indoor Golf Shop partnered with Shopify from the very beginning. This partnership has been a hole-in-one, enabling successes such as: 

• Doubling Black Friday/Cyber Monday sales in 2024 compared with 2023 with no change to site performance or stability
• Driving an increase of 22% in units per order
• Expanding to sell in Canada with just a few clicks

The opportunity: Building and scaling a brand

The Indoor Golf Shop knew that to build and scale their brand, they needed a platform that would allow them to focus on their business without having to deal with the complexities of managing a technical infrastructure. They found exactly what they were looking for in Shopify.

Bill Graham, Vice President of eCommerce, shared, “Shopify makes it so easy for an early business to focus on the things that matter. One person can build and maintain an entire brand presence. Then, it's fully scalable as the business grows and moves into new revenue tiers, revenue types, locations, and channels.” 

The Indoor Golf Shop understands that buying a simulator can be daunting, which is why they’re committed to guiding their customers through the purchasing process and making their experience as easy and enjoyable as possible. This is where their motto “We’ll carry your bag” comes from. They handle every little detail so golfers can focus on enjoying and improving their game instead of getting bogged down by complicated installations. 

Similarly, Shopify too has a “caddie” mindset—taking care of their customers’ technology needs so they can focus on their business and customers. 

The solution: A flexible and easy to use platform 

Thanks to Shopify, The Indoor Golf Shop quickly grew into one of the most recognized brands in the space. 

Apps that evolve with a company and keep them out of the rough

The Shopify App Store, where brands have the ability to customize their online stores through a variety of Shopify-approved apps for everything from marketing to fulfillment, has been a key asset for The Indoor Golf Shop’s ecommerce team. It allowed them to add features to their site in minutes versus the months or even years it would have taken if developed in-house. 

Driving into new markets with ease

Another area Shopify was able to help The Indoor Golf Shop scale was their expansion into Canada, which Shopify Markets made possible in just a few clicks. On other platforms, international expansion can be much more complex, leaving brands to figure out things like local payment methods, tax compliance, and customs on their own. 

Support that’s there when they need it

And whenever they need support, it’s never hard to find. “Shopify Plus support has been great. They are very knowledgeable and can be reached quickly,” says Bill. “For a small business where time is money, having that kind of support on speed dial is amazing.” 

The result: Growing sales and regional footprint

Thanks to Shopify, The Indoor Golf Shop is achieving milestones like doubling their Black Friday and Cyber Monday sales year-over-year while maintaining site performance and stability, and a 22% lift in units per order. 

With Shopify, The Indoor Golf Shop continues to thrive in a competitive market, demonstrating how the right platform can empower businesses to achieve their growth goals.