Founded in 2012, Oh My Cream is a French concept store dedicated to alternative and clean beauty, with an omnichannel strategy at its core. From the start, the company launched with both a brick and mortar shop and an ecommerce store.
The brand is now active internationally with over 20 retail stores, including two in London, and a bilingual website.
Since moving to Shopify Plus, Oh My Cream has seen:
- Customer lifetime value +50% after implementing a fully omnichannel journey
- Online average cart +25%
- Improved data collection allowing the creation of a loyalty program.
Challenge
In 2012, Oh My Cream chose to invest in both a physical store and a content-rich online store. Blogs were at their peak at the time, so they created a custom website with a shoppable beauty magazine.
Unfortunately, the website, optimized for content, was not agile enough to perform with a thousand product references and did not allow to capitalize on the stores.
Oh My Cream couldn’t leverage their brand’s ecommerce assets and truly go omnichannel despite investing significant resources.
Solution
Ultimately, Oh My Cream’s increased need to customize and optimize their physical and digital store experiences led the brand to Shopify Plus.
With technology that better supports the brand’s ecommerce operations, sales have increased significantly since migrating to Shopify Plus. Resources in other areas of the business, such as marketing or product development, have been freed up to pursue more dedicated work.
At the time of the migration, Shopify did not offer true omnichannel options. However, the team created a custom flow to aggregate customer data from multiple channels. This enabled them to optimize their customer flows and improve the overall customer experience. Since then, Shopify Plus offered native omnichannel features, further enhancing their capabilities.
Then at the end of 2021, Oh My Cream swapped its classic checkout system for Shopify POS to finally get 360-degree customer data.
The brand also widely uses Shopify apps to address any ecommerce pain points, like Judge.me for customer reviews or SuperFields by Maestro for meta fields.
Today, the brand’s product catalog contains more than 2,000 references and 50 brands. It is managed by an ERP, connected internationally on Shopify Plus, and has 25 brick and mortar shops.
Results
Rapid growth in the year of migration and increasingly impressive results on omnichannel KPIs.
Using Shopify POS has given the brand the data it needs to develop a loyalty program specific to customer desires. Benefits include increased customer retention, higher customer lifetime value, and improved customer engagement. By leveraging data from the Shopify POS system, Oh My Cream could finally design a loyalty program that resonates with its customers and drives business growth.
The team chose Yotpo to implement the loyalty program. Yotpo made sense because it enables businesses to showcase customer reviews, photos, and other user-generated content, including loyalty programs.
When we switched to Shopify Plus, it was our best year in terms of growth. We were finally able to spend time creating content, optimising our marketing, and connecting the online and offline experience. It's thanks to Shopify that we were able to truly go omnichannel.