Author

Shanelle Mullin

Shanelle Mullin works on growth, experimentation, and conversion rate optimization at Shopify.

Illustration of a hummingbird landing on a hand holding a flower from a computer screen, representing how your value proposition needs to appeal to your target customer

Entrepreneurship

How To Write a Strong Value Proposition With Examples

Aug 8, 2024

a computer with a and b on screen representing a/b testing

Conversion

What Is A/B Testing: How To Do It and Practical Examples

Jul 22, 2024

Illustration of a person climbing a wall made from the letters of the word “Google” representing the SEO process.

Marketing

The Industry Leading Ecommerce SEO Guide (2024)

Nov 10, 2023

Brand

How To Test Product Images: 6 Photography A/B Tests To Run

May 22, 2023

Conversion

How To Find and Plug Your Sales Funnel Leaks

Jan 16, 2023

Conversion

Emotional Persuasion: The Key to Getting People To Do What You Want

Jan 11, 2023

Conversion

Persuasion Psychology: What It Is and How It Works

Dec 13, 2022

Conversion

14 Useful Persuasion Techniques to Improve Sales

Dec 7, 2022

Conversion

CRO and Growth: Top Conversion Rate Optimization Tips From 19 Experts

Jul 19, 2022

Conversion

What Is Cognitive Bias? Types and Business Examples

Jul 7, 2022

Conversion

The Beginner's Guide to Using Shopify Reports and Analytics

Apr 21, 2022

Conversion

The Science of Decision-Making: How Your Customers Decide What to Buy

Apr 17, 2018

Founder Stories

Launching a Successful Brand: How Panacea Made Over $16,000 in 30 Days

Jan 31, 2018

Sell Online

How a Jewelry Business Generates 76.8% of Orders Selling on Amazon with Shopify

Oct 2, 2017

Conversion

5 Google Analytics Segments (and How To Use Them To Increase Revenue)

Jul 24, 2017

Conversion

9 Google Analytics Custom Reports by the Experts (and How To Use Them)

Jul 3, 2017

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