When we talk about personalization, it seems most of the conversation is still centered around the logged-in, registered, desktop user.While there's still a lot of untapped potential there, this year, there's going to be even more opportunity in a group you probably didn't think you couldn't optimize for...Logged out, mobile users. For people you think you have no information on, you'll be surprised just how much you can still personalize their experience, and convert them to registered customers.
21 Aug 2017
