Google Trends for Retail: 8 Trending Products to Sell in 2025

Want to know what products customers are actually searching for before you stock your shelves? Google Trends is your free window into real-time consumer demand, revealing exactly what shoppers around the world want right now.

This powerful but often underutilized tool lets you spot rising product trends, understand seasonal patterns, and identify emerging opportunities across global markets—all before your competition catches on. Whether you want to expand your retail business or launch a new one, Google Trends can help you make data-driven decisions that align with genuine customer interest.

In this guide, we'll show you exactly how to use Google Trends to uncover profitable product opportunities, interpret the data effectively, and stay ahead of retail trends that matter to your bottom line.

What is Google Trends?

Google Trends is a free tool that shows how often people search for specific terms on Google, making it easier to see what's currently popular. 

As the world's leading search engine, Google handles over two trillion search queries annually. Its advanced algorithm effectively makes sense of the search data you and your customers are looking for, making it one of the best places to find near real-time market research on shopping trends. 

Google Trends helps you:

• Discover product search volume. If you start selling a product that nobody's interested in, you'll be fighting a downhill battle. Check Google Trends product data before settling on your idea to confirm demand. 
• Check seasonal demand. Seasonal businesses aren't bad, but if they're your only source of income, you might want to supplement them with other evergreen products. 
• Nail down your customer’s lingo. Google Trends allows you to compare different search trends to find the vocabulary your target audience uses. This is invaluable for marketing and advertising campaigns. 

8 examples of Google Trends products for 2025 

What are the trending products to sell? These eight items show promise with plenty of search volume for 2025.

1. Laser hair removal products

The number of people searching for "laser hair removal" has remained stable on Google Trends over the past five years, making it a viable product category to build a long-term business.

Trending products to sell and capitalize on in this niche include:

• At-home laser hair removal machines
• Laser hair removal services
• Laser hair removal kits with aftercare products like exfoliators or moisturizers

2. Sunscreen

Sunscreen has been gaining traction over the years, with Google Trends data indicating a steady increase in interest. It was named in Google Trends’ 2024 report after US searches reached an all-time high this summer.

With Google Trends' Related Queries section, you can uncover specific niches within the tinted SPF market, including: 

• Sunscreen for oily skin
• Korean skincare products
• Mineral sunscreen
• Sunscreen for acne prone skin

3. Hair drying brush

Hair drying brush has shown considerable search volume and interest over the past 5 years. Although there are fluctuations throughout the year, the general trajectory of interest increases toward the end of 2024, peaking in November. The ability to recover from these dips shows how resilient this product is in the market. 

Capitalize on this opportunity by:

• Building a brand around a hair-drying brush
• Using Google Ads to appear in the sponsored Google search results for “Dyson Airwrap”
• Comparing your brushes’ features against Dyson’s version

4. House plants

If you look at search interest for the term “house plants” since 2004, it’s a huge trend that took off around 2020—when lockdowns encouraged people to shop for home decor. However, zoom in to a five-year timeframe, and you’ll see a fluctuation in search demand. 

This likely means two things: House plants are on a long-term growth trajectory that will continue. Also, it’s a very seasonal item—searches tend to spike in the first few months of the year—which is important to keep in mind if you want to remain profitable year-round. 

5. Christmas toys

Elf on the Shelf is a holiday phenomenon that’s infiltrated the homes of many parents. The concept is a naughty elf gets up to mischief in the home and reports back on the child’s behavior to Santa.

Although these cheeky elves have been trademarked, you could take a similar approach: Find a wholesale toy and encourage families to build a tradition around it to build a thriving seasonal business.

6. Silk bonnets

Silk bonnets have steadily risen in popularity over the past five years—thanks in part to how trendy they’ve become on TikTok as a reliable way to keep hair healthy, less frizzy, and less tangled.

If you want to sell variations of a standard silk bonnet, check out a few of the top related search queries on Google Trends:

• Silk bonnet for curly hair
• Satin bonnet
• Black bonnet
• Sleeping bonnet

7. Specialist supplements

A broader search for the category "supplements" also shows a slow but steady upward trend over five years. However, a closer look into related queries and you can get more specific about the types of supplements people want and are searching for most, including: 

• Pre-workout supplements
• Collagen supplements
• Gut health supplements 
• Anti-inflammatory supplements
• Weight loss supplements

8. Home workout equipment

Despite gyms thriving in most cities, people are still looking for home workouts. Google Trends’ 2024 report found that amongst the most-searched workouts of the year were:

• Somatic workouts
• Indoor walking workouts
• 28-day calisthenics workouts

Capitalize on this trend by selling home gym equipment. From jump ropes and yoga mats to treadmill machines, people are willing to spend on products that help them with their home workouts.

How to use Google Trends to find products to sell

1. Discover new niches

Before you launch your retail business—or before you launch a new product, service, or branch of your brand—it never hurts to use Google Trends to validate your ideas.

Start with a clear goal. Are you jumping on a trend, breaking new ground in an industry, or selling unique, custom products? Working backward from an end goal will make decision-making much easier as you sift through possible product ideas. 

2. Look for relevant product categories in related topics

The Google Trends tool isn’t just a goldmine for identifying popular products. Retailers can use its data to expand product lines and categorize inventory.

Beauty retailers searching for “moisturizers” see rising topics like CeraVe, Neutrogena, night, and sunscreen—four potential avenues to explore an already-popular product line. They could:

• Stock CeraVe or Neutrogena products
• Create a visual merchandising display of nighttime skin care products
• Highlight a moisturizer’s SPF contents in product packaging

3. Identify seasonal trends for retail marketing

Not all products are popular year-round. The most obvious examples are Christmas-related products. People generally don't buy Santa-themed decorations in June, and high demand for holiday products peaks in the later months of the year.

Products that might not seem seasonal often have cyclical purchase patterns. Google Trends shows searches for “lunchbox,” for example, peak in August—just before the start of a new school year.

To analyze seasons products on Google Trends: 

1. Year-over-year analysis: Compare search interest in your product during the same months across different years to identify consistent seasonal trends.
2. Look for patterns: Notice if search interest peaks around certain events, weather patterns, or some national holidays over others. This may indicate the best times to ramp up your marketing efforts.
3. Analyze broader seasonal category trends: Look at the overall trends within your product's broader category during different times of the year to gauge whether interest in the category is rising or waning. This broader perspective can help you distinguish between product-specific seasonal trends and general market movements for better marketing campaigns.

4. Consider customer feedback

Customer feedback, combined with Google Trends data, is always a great starting point for launching a business, new product, or service that’s actually in demand. 

Design open-ended questions that prompt your ideal customers to learn about their pain points and moments of struggle. With powerful tools for advanced search query research like Semrush or Ahrefs, you can even dive deeper into long-tail keywords for users trying to find answers to hyper-specific challenges related to your product idea for further validation. 

 5. Compare topics to see what’s popular

Google Trends’ Compare feature allows you to benchmark several search terms against each other. It’s a useful tool for selling products in several locations or to different audiences.

Say you want to create a content marketing strategy for your retail business that sells pet supplies. You want to attract more cat owners to your website, so you start a blog and create helpful cat content. But what should you write about? Google Trends allows you to know (rather than guess) since you can compare terms to do keyword research.

What to look for on Google Trends

Location-based searches

Knowing which regions search most for your product—like "artisan coffee" being a hit in cities—helps you focus your retail marketing spend where it counts. Understanding these regional preferences helps you get your products in front of markets where demand is highest. 

To gauge regional product demand: 

1. Filter by subregion: Use the Subregion dropdown menu below the trend graph to select different regions within that country. Doing this updates the data to show more specifically where your product is being searched for the most, helping you pinpoint market interest geographically.
2. Get city-level insights: Explore the city-level data available in the same dropdown menu. It’s a closer look at urban areas with the highest interest. A “self-tanner” search filtered by city immediately fills you in one where that search query is most popular within the US.
3. Cross-reference with demographics: While Google Trends doesn’t directly offer demographic data, you can use the insights gained from regional and city-level interests to guide further demographic research.

Use Google Trends data to explore possible physical locations. If you’re a coffee brand, for example, you can see specific locations where the search for the term is most popular. Based on this information, a coffee brand considering where to open a new store should look seriously at Hawaii, California, and Colorado.

Shopping-specific phrases

Google Trends can help you get your product messaging just right, whether you use outbound or inbound marketing techniques. Compare different phrases and keywords within the tool for added context.

Here’s how to get familiar with your customer’s language with Google Trends: 

1. Keyword variations: Start by searching variations of your product description, like "sustainable fashion" and "eco-friendly clothes," to see which terms are more popular. 
2. Geographic insights: Use the location filter to understand how language preferences might differ by region, ensuring that your search numbers are as accurate as possible.
3. Trending searches: Look through the "Trending searches" section to stay up to date with the most current terms being used. Sometimes, a currently trending subject can spark an idea for a related product search term. 

Rising and breakout terms

Google Trends provides past keyword data, hinting at future trends through the trajectory and especially through Rising and Breakout terms. Use the Rising filter in Related Queries or Topics to spot terms gaining momentum. Keep in mind that Breakout labels signal a search increase over 5,000%, highlighting emerging trends.

Validate your Google Trends product research

Google Trends data is a good indicator of search habits, but not all trending topics are products that people buy. Validate your product idea by comparing data from several marketplaces before spending thousands of dollars on product development:

• Look for competitors selling the same product. Something as simple as observing how many competitors are offering the product can indicate market saturation or opportunities for differentiation.
• Scour marketplaces. Gauge demand, pricing strategies, and customer reviews on similar products on marketplaces.
• Analyze social media trends. Social platforms are great for catching early waves of interest. Platforms like TikTok or Pinterest help you add context to whether a Google Trends product aligns with emerging consumer behaviors.
• Survey your target audience. Feedback from potential customers validates whether the interest shown in Google Trends translates into actual buying intent. It’s one of the best ways to validate whether your product idea will sell. 

💡Pro tip: Shopify lets you sell your own products through these channels from a single platform. It unifies your inventory, order, and customer data to get a single source of truth—no matter where you do business.

Find great products to sell on Google Trends

Google Trends is a valuable tool for finding trending products for your retail store. Use the data as a starting point for your research. Validate your ideas with customer feedback and marketplace comparisons. It’s the best way to ensure that the products on your shortlist actually sell.

Need a helping hand? Shopify POS collates data from every sales channel and displays it in easily digestible reports. Find your best selling products by location, identify seasonal trends, and monitor team performance—all from a single dashboard.