Make the most of it

Peak Sales Season Playbook

Shopify and 10 of Australia’s best retail experts have collaborated to create the 2023 Peak Sales Season Playbook; the go-to guide of timely tips and actionable advice to help you make the most of it and sell more this sales season.

Peak sales season playbook cover

Meet the experts

Jay Wright

Ecommerce Equation

Anaita Sarkar

Sell Anything Online and Hero Packaging

Nathan Bush

Add To Cart / esuite Talent

Paul Waddy

Paul Waddy Ecommerce and Ecom Nation

Brendan Gillen

Million Dollar Store

Lisa Jones

SHE-com

Laura Campbell

Laura Campbell Consulting

Greg Randall

Comma Consulting

Kelly Slessor

The Ecommerce Tribe

Mark Baartse

markbaartse.com

Julia Bucalina

Shopify

Your customers are ready to buy. Are you ready to sell?

The busiest retail period of the year is fast approaching and now is the right time to set-up the resources and campaign strategy that will result in the best customer experience and highest sales volume.

Shopify’s Playbook covers the key topics that will help your business prepare; from building hype, driving social commerce and optimising your landing page, to how you can get discounting right, drive loyalty and use AI to improve efficiency.

Exploring new markets

Expanding into new channels, new markets and new audience segments can unlock growth opportunities during the sales season and beyond. Shopify Plus can help you reach and manage wholesale customers and take your brand to international consumers.